ITW Proline required a modern website platform capable of managing a large product portfolio while consolidating multiple brand’s product experiences into a single, cohesive digital ecosystem. The objective was to improve navigation, enhance product discovery, and create a scalable user experience tailored to trade audiences.

We designed and developed a custom WordPress website focused on usability, scalability, and streamlined product access. The project included brand consolidation across the digital experience, a tailored user journey for trade customers, and the development of promotional microsites to support ongoing marketing campaigns and product initiatives.

The new website delivered a more intuitive and engaging user experience while simplifying access across a large product range. The consolidated digital platform strengthened brand consistency and provided ITW Proline with a flexible foundation for future promotional and marketing activity.