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Without the big agency price tag

Our philosophy is simple… deliver exceptional and relevant comms at an affordable price.

We understand marketing and apply that knowledge across a range of industries and categories to increase sales and build brands.

Our team is experienced. They’ve worked all over the globe for some of the biggest brands in the world. We know what it takes to create successful B2B and consumer campaigns.

As an independent, we don’t carry any multinational baggage or overheads. We’re flexible, nimble and transparent which means more bang for your buck.

Meet the team

Deane Waldron

Managing Director

  • Established Trade Advertising in 2009.
  • Grew up in Wanaka, NZ.
  • Studied Marketing & Management.
  • Senior Marketing roles at Shell and Dulux Group in NZ, Malaysia and Australia

Anthony Polovineo

General Manager

  • Began his career in the motor industry with Subaru.
  • Switched to the Agency side with BAM/SSB.
  • Recruited by TBWA to run Nissan retail & Apple accounts.
  • Transferred to China as GM of TBWA\Beijing.
  • Moved to Cambodia with Riverorchid Group.
  • Senior Management roles with Ogilvy in Mongolia & Myanmar.

Jo Noack - Clements

Art Director

  • Worked with Clemenger BBDO after completing Graphic Design at Swinburne University.
  • Spent 11 years in Dublin working for Saatchi & Saatchi and BBDO Dublin.
  • Developed through the line campaigns for Guinness, Bank of Ireland, Aer Lingus, Uncle Toby’s and 7-UP to mention just a few.
  • Joined Trade Advertising in 2010.

Tej Parekh

Web & Applications Developer

  • Tej started building websites and Apps in various programming languages after graduating with a degree in Software Engineering.
  • In 2016 he took a master’s degree in IT at Sydney University, graduating with distinction.

Adam Searle

Executive Creative Director

  • Previously Executive Creative Director at Ogilvy and McCann WorldGroup.
  • His claim to fame was working on the second Qantas campaign ‘I still call Australia home’.
  • Adam has worked on many national and international brands.
  • Has created TVCs and Digital campaigns for clients like; Unilever, Telstra, McDonalds, KFC and Qantas.