RSM Brand Campaign
Celebrating 100 Years of Understanding
RSM Australia is one of the leading professional services firms in the country, offering audit, tax & consulting services. In 2023, RSM Australia celebrated its 100th anniversary and wanted to launch a national campaign to showcase this milestone and reinforce its brand positioning.
THE BRIEF
To create a campaign that would increase brand awareness and demonstrate RSM Australia’s long-standing commitment to understanding its clients’ needs across various sectors and industries.
OUR APPROACH
We relaunched the RSM brand positioning with a new tagline: “A little understanding goes a long way”. This tagline captured the essence of RSM Australia’s value proposition and highlighted its 100 years of listening and delivering solutions to its clients. We developed a full suite of content across multiple media platforms, including TV, digital, outdoor, radio and print, to reach a wide and diverse audience.
THE OUTCOME
We achieved a sustained brand presence throughout the year and created a distinctive persona for RSM Australia.
