Mitsubishi Summer Campaign

Mitsubishi Heavy Industries Air Conditioners Australia needed a Brand Ambassador to showcase their brand values and lead their summer promotion. The Brand Ambassador had to be trustworthy, genuine and appeal to homeowners aged 35-60.

We partnered with Tara Dennis, the Australian home decorating and design expert. You may know her from popular TV shows like “Changing Rooms” and Better Homes & Gardens”.

We launched a promotion with Tara using the line “Escape the heat”. We reached millions of people all over the country with a TV Ad campaign, Digital Ad campaign, outdoor billboards, buses, X Track TV ads and POS .

People visited the MHIAA website where they entered their details on the promotion page that we designed and developed.

Generated sales increase
Created a promotion with a point of difference
Appointed Tara Dennis as Brand Ambassador
Increased installer engagement and brand awareness
Extended trade database
Ramped up social media effectiveness