Digital – Trade Advertising

Clockwork Constructions Brochure and Website

tradeguru — Mon, 03 Feb 2020 22:36:31 +0000

Clockwork Constructions Brochure and Website

Trade Advertising developed a new brand identity for Clockwork Constructions.

This included redesigning the logo, setting a new colour palette for the brand, creating a new tone of voice for their communications and creating a new website from the ground up.

See Website

Approach

Trade Advertising recreated the brand identity for Clockwork Constructions.

The approach was to turn the brand outlook and communication into a premium construction and renovation services in town.

This included redesigning the logo, setting a new colour palate for the brand, creating a new tone of voice for their communications and creating a new website from scratch.

Results

The logo and brochure design followed similar colour hues to maintain brand consistence and brand recall.
The brochure layout was designed to impress as it is their portfolio.
The website on the other hand was a digital portfolio.
But designed keeping in mind the design trends in the industry, easy navigation and implemented the ‘one-click strategy’ to make it easy for the user to navigate.
The user interface reflected the brochure colour theme to maintain and create brand recall. The website was integrated with on-page SEO before releasing as a part of our service. Overall the website and brochure were well received in the industry.

The post Clockwork Constructions Brochure and Website appeared first on Trade Advertising.

Clinic 27 Logo and Website

tradeguru — Mon, 03 Feb 2020 22:31:44 +0000

Clinic 27 Logo and Website

Clinic 27 was another rebranding project by Trade Advertising. Dr. Hooman Zahedi the author of Straight Forward: why forward posture affects your health & how to fix it wanted his brand to feel premium. We rebranded his entire business from Straight Forward Clinics to Clinic 27.

See Website

Results

Trade Advertising created a new logo, designed business cards, created indoor and outdoor communications and created a new website.

The new website was well designed and well thought out user experience. The website is equipped with on-page SEO before the website went live.

The post Clinic 27 Logo and Website appeared first on Trade Advertising.

Fletcher Insulation Website

tradeguru — Mon, 03 Feb 2020 04:46:42 +0000

Fletcher Insulation Website

Briefed by Fletcher Insulation to redesign their corporate website
Essential to incorporate 50 years of Fletcher history in the market
Provide a platform to launch and highlight new market leading products
Create a complete user experience and easy to navigate website

Approach

Fletcher Insulation required a new and updated website. The brief was to create an ecommerce portfolio website enabling users to enquire directly with the sales team.

With extensive market research, Trade Advertising first built the website architecture and drew the user experience from the architecture. Once the user experience was developed, user interface was created for the website.

Designed the website in a way that was simple, clean and clutter free
Utilised digital platforms like YouTube to establish dialogue between users and Fletcher Insulation
Highlighted history and developed case studies Created personalisation to ensure lead generation

Results

Significantly increased website views and generated business enquiries through extensive on-page SEO
Significantly Improved navigation and user engagement through better user experience and interface
Attracted, informed and engaged consumers

The post Fletcher Insulation Website appeared first on Trade Advertising.

ITW Proline Website

tradeguru — Mon, 03 Feb 2020 00:23:02 +0000

ITW Proline Website

Background

After winning a competitive pitch against 8 other local and international digital agencies, we were appointed by ITW Proline to provide a complete ground up redesign of their corporate website to encapsulate their full suite of internally renowned brands.

Approach

Created information architecture and mapped user journey to combine different brands under the umbrella brand
Developed a user interface based on the user experience
Collaborated with ITW Proline to ensure brand alignment and content relevance
Developed a custom solution to automate ITW Proline’s complex Pronto based product inventory into the website database.

Results

Created a modern and engaging website
Improvised user experience and user interface
Released an SEO friendly website which improved website ranking
Delivered ITW Proline’s unique value proposition

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