Sikkens Summer Campaign

To coincide with strong demand for decking products in the lead up to Christmas, we developed an integrated marketing communications campaign to promote Sikkens Cetol BLX-Pro premium water based deck stain.

An extensive advertising campaign was developed and rolled out across the country utilising large format outdoor ads, transit – bus ads, radio ads plus an on-air promotion on Triple M.

Approach

  • Historically, November and December are strong sales months
  • Hit the market early
  • Promote Sikkens as the perfect choice for getting your deck looking great
  • Drive sales into retailers in anticipation of increased enquiry/demand

Results

  • 53% increase in prompted awareness.
  • 116% increase in past purchase.
  • 121% increase in consideration.
  • Over 2 in 5 Deck Owners recall at least one element of the radio campaign.
  • 30% of Deck Owners felt more positive towards Sikkens as a result of the campaign.
  • 37% of Deck Owners did something as a result of the radio campaign.

Based on Triple M Post campaign research results vs pre-testing

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