Mirka Brochure

We were asked to launch Mirka sanding products into the Australian market through a completely new brochure design and POS marketing collateral.

Approach

  • We attended product and trade demonstration nights to understand the product features & benefits from a user perspective
  • Used insights to develop meaningful content and cutting-edge design

Results

  • Clearly positioned Mirka as premium and the leader in dust free sanding
  • Drove interest and sales in the Australian market
  • Provided opportunities to grow the Mirka brand
  • Differentiated the Mirka brand and product range  from major competitors

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