Mirka Brochure
We were asked to launch Mirka sanding products into the Australian market through a completely new brochure design and POS marketing collateral.
Approach
- We attended product and trade demonstration nights to understand the product features & benefits from a user perspective
- Used insights to develop meaningful content and cutting-edge design
Results
- Clearly positioned Mirka as premium and the leader in dust free sanding
- Drove interest and sales in the Australian market
- Provided opportunities to grow the Mirka brand
- Differentiated the Mirka brand and product range from major competitors
