MHIAA Escape the Heat Promotion

MHIAA Escape the Heat Promotion

Background

Following the success of previous promotions, we took advantage of MHIAA’s increased awareness and leveraged Tara Dennis as the new brand ambassador

Approach

  • We took it up a notch by offering a ‘scratch and win’ to support an already strong cash bonus offer
  • A major tv advertisement campaign spearheaded the promotion
  • All communications featured Tara Dennis with a national campaign using outdoor billboards, buses and X track tv ads to deliver broad audience reach across nation

Results

  • Generated sales increase
  • Created a promotion with a point of difference
  • Appointed Tara Dennis as Brand Ambassador
  • Increased installer engagement and brand awareness
  • Extended trade database
  • Ramped up social media effectiveness

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