MHIAA Escape the Heat Promotion
Background
Following the success of previous promotions, we took advantage of MHIAA’s increased awareness and leveraged Tara Dennis as the new brand ambassador
Approach
- We took it up a notch by offering a ‘scratch and win’ to support an already strong cash bonus offer
- A major tv advertisement campaign spearheaded the promotion
- All communications featured Tara Dennis with a national campaign using outdoor billboards, buses and X track tv ads to deliver broad audience reach across nation
Results
- Generated sales increase
- Created a promotion with a point of difference
- Appointed Tara Dennis as Brand Ambassador
- Increased installer engagement and brand awareness
- Extended trade database
- Ramped up social media effectiveness
