ITW Proline Website
Background
After winning a competitive pitch against 8 other local and international digital agencies, we were appointed by ITW Proline to provide a complete ground up redesign of their corporate website to encapsulate their full suite of internally renowned brands.
Approach
- Created information architecture and mapped user journey to combine different brands under the umbrella brand
- Developed a user interface based on the user experience
- Collaborated with ITW Proline to ensure brand alignment and content relevance
- Developed a custom solution to automate ITW Proline’s complex Pronto based product inventory into the website database.
Results
- Created a modern and engaging website
- Improvised user experience and user interface
- Released an SEO friendly website which improved website ranking
- Delivered ITW Proline’s unique value proposition
