ITW Proline Website



After winning a competitive pitch against 8 other local and international digital agencies, we were appointed by ITW Proline to provide a complete ground up redesign of their corporate website to encapsulate their full suite of internally renowned brands.


  • Created information architecture and mapped user journey to combine different brands under the umbrella brand
  • Developed a user interface based on the user experience
  • Collaborated with ITW Proline to ensure brand alignment and content relevance
  • Developed a custom solution to automate ITW Proline’s complex Pronto based product inventory into the website database.


  • Created a modern and engaging website
  • Improvised user experience and user interface
  • Released an SEO friendly website which improved website ranking
  • Delivered ITW Proline’s unique value proposition

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