Bronte Product Launch
We were asked to develop a communications strategy to launch two new air conditioner product extensions. We were given an exciting brief which involved everything from developing product names and logo designs through to TVC production.
Approach
As a creative advertising agency, we identified and engaged the perfect brand ambassador with well-known
- TV Presenter and Designer Tara Dennis
- Developed product names and logos
- Created a fully integrated communications & implementation strategy including digital, media and trade channel strategies
- We leveraged Tara’s association with the Better Homes & Gardens TV show
- Established a creative direction and produced a range of memorable advertising, digital and POS collateral material
Results
Increased product awareness through the delivery of clear and compelling communications to consumers and trade highlighting the features and benefits of the new products.
