We are Trade Advertising
the partner that clients
count on

Trade Advertising

Trade Advertising was established over 10 years ago to cater to the building and hardware industries. We understand the building industry, and we know how to increase sales and build brands.

We pride ourselves on the long-standing relationships we have with our clients, some of which have been with us since our inception. This commitment flows through to our staff, who have all been working with Trade Advertising for several years.

meet the team

  • Deane Waldron
    Deane Waldron Managing Director

    Deane has extensive marketing and sales experience across Australia, New Zealand and Malaysia, and held Senior Marketing roles at Shell and the Dulux Group. He has been leading the team at Trade Advertising for over 10 years, and loves turning client business challenges into effective creative communications.

  • Rui Rehling
    Rui Rehling Creative Director

    Rui joined us in 2010 as a Senior Creative from Brazil. With over 15 years experience in visual communication, he has an impressive range of creative work. Rui’s logo designs are world class. He approaches design from an international perspective.

  • Dave Angus
      Dave Angus Account Director

      Dave has experience on both sides of the marketing fence. His exposure to strategic and tactical marketing across different industries and countries is of great value to Trade Advertising’s clients. Dave has held senior marketing positions across blue chip companies like Nielsen Research, Cadbury’s, McCann Group, Dulux Group, Boral, Hettich and CSR.

    • Anthony Polovineo
        Anthony Polovineo Account Director

        Anthony grew up in Australia and worked the bulk of his Advertising Career internationally. He joined Trade Advertising in 2017 from Ogilvy and has over 20 years’ experience in strategic brand communications and advertising across the Asia Pacific region. His talent is a big boost to Trade Advertising’s digital and strategic capability. Anthony held senior leadership roles with global agency networks Ogilvy and TBWA. He’s worked on iconic brands including Apple, Nissan, Subaru, KFC, VW, China Unicom and Cadbury.

      • Jo Clements
          Jo Clements Art Director

          Jo joined us in 2010 after a decade of international agency experience with BBDO and Saatchi & Saatchi. She has worked with global brands such as Renault, Bank of Ireland, Aer Lingus Airlines, Uncle Ben’s and Hennessy and has won an ICAD Silver and an IDMA Gold Award.

        • Serena Waldron
            Serena Waldron Account Executive

            Serena joined Trade Advertising after studying at The University of Otago where she majored in Marketing and Management. She was placed first in her year in Management. Serena is an insightful, hard-working individual who loves to tackle marketing challenges. She has a desire to help clients and brings youthful enthusiasm to Trade Advertising.

          • Angela Farrell
              Angela Farrell Copywriter

              Angela has written words and ideas for Australia’s #1 selling beer, Australia’s most famous choccie biccie, and Australia’s most popular camera and printer brand. She loves a creative challenge, and writes with results in mind.

            Some of our clients

            Our valued clients are some of the Australia’s biggest and best. We proudly work alongside them to solve their marketing and communication challenges.